{"id":1785,"date":"2026-03-25T11:09:01","date_gmt":"2026-03-25T10:09:01","guid":{"rendered":"https:\/\/yadra.hu\/?p=1785"},"modified":"2026-03-25T11:12:38","modified_gmt":"2026-03-25T10:12:38","slug":"arculatkeszites-alapok","status":"publish","type":"post","link":"https:\/\/yadra.hu\/en\/arculatkeszites-alapok\/","title":{"rendered":"Arculatk\u00e9sz\u00edt\u00e9s alapok 2026-ban | Branding \u00e9s weboldal k\u00e9sz\u00edt\u00e9s"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Branding alapok 2026-ban: mi\u00e9rt nem el\u00e9g egy log\u00f3?<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Sokan ott kezdik a brandinget, hogy kell egy log\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9s sokan ott is fejezik be.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pedig a val\u00f3s\u00e1g az, hogy a log\u00f3 \u00f6nmag\u00e1ban nem brand.<br>Az arculatk\u00e9sz\u00edt\u00e9s \u00e9s a m\u00e1rka\u00e9p\u00edt\u00e9s enn\u00e9l sokkal t\u00f6bbr\u0151l sz\u00f3l.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Az arculatk\u00e9sz\u00edt\u00e9s nem r\u00f3lad sz\u00f3l<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Az egyik leggyakoribb hiba, amit l\u00e1tok arculatk\u00e9sz\u00edt\u00e9s sor\u00e1n:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201enekem ez tetszik\u201d<br>\u201e\u00e9n ezt a sz\u00ednt szeretem\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A branding nem \u00f6nkifejez\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A branding arr\u00f3l sz\u00f3l, hogy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>kit akarsz megsz\u00f3l\u00edtani<\/li>\n\n\n\n<li>milyen probl\u00e9m\u00e1t oldasz meg<\/li>\n\n\n\n<li>\u00e9s hogyan fognak r\u00e1d eml\u00e9kezni<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ha ez nincs meg, akkor a design csak d\u00edsz\u00edt\u00e9s marad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Arculatk\u00e9sz\u00edt\u00e9s c\u00e9lcsoport n\u00e9lk\u00fcl nem m\u0171k\u00f6dik<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sokszor hallom:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201enekem nincs c\u00e9lcsoportom\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ez nem rugalmass\u00e1g. Ez bizonytalans\u00e1g.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e9lcsoport n\u00e9lk\u00fcl:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>nem tudod, hogyan kommunik\u00e1lj<\/li>\n\n\n\n<li>nem tudod, milyen weboldal kell<\/li>\n\n\n\n<li>nem tudod, mi fog m\u0171k\u00f6dni<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9s ilyenkor j\u00f6nnek az \u00e1tlagos, sablonos megold\u00e1sok.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A weboldalad is a branded r\u00e9sze<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sokan k\u00fcl\u00f6n kezelik a brandinget \u00e9s a weboldal k\u00e9sz\u00edt\u00e9st.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pedig a kett\u0151 ugyanazt szolg\u00e1lja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Egy j\u00f3l fel\u00e9p\u00edtett WordPress weboldal:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>t\u00fckr\u00f6zi a m\u00e1rk\u00e1d<\/li>\n\n\n\n<li>a megfelel\u0151 embereket sz\u00f3l\u00edtja meg<\/li>\n\n\n\n<li>\u00e9s \u00fcgyfeleket hoz<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ha nincs m\u00f6g\u00f6tte tudatos m\u00e1rka\u00e9p\u00edt\u00e9s, akkor a weboldal csak \u201cvan\u201d, de nem m\u0171k\u00f6dik.<br>N\u00e9zd meg <a href=\"https:\/\/yadra.hu\/en\/#munkaim\" type=\"link\" id=\"https:\/\/yadra.hu\/#munkaim\">munk\u00e1imat itt<\/a>!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A \u201emi\u00e9rt csin\u00e1lod?\u201d k\u00e9rd\u00e9s<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Amikor megk\u00e9rdezem:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">mi\u00e9rt csin\u00e1lod ezt?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gyakran nincs r\u00e1 konkr\u00e9t v\u00e1lasz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pedig ez az alapja mindennek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ez hat\u00e1rozza meg:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>az arculatodat<\/li>\n\n\n\n<li>az \u00fczenetedet<\/li>\n\n\n\n<li>\u00e9s a teljes online jelenl\u00e9tedet<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">A konzisztencia fontosabb, mint a kreativit\u00e1s<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nem az a c\u00e9l, hogy mindig \u00faj dolgokat tal\u00e1lj ki.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hanem az, hogy felismerhet\u0151 legy\u00e9l.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Egy j\u00f3 brand:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>k\u00f6vetkezetes<\/li>\n\n\n\n<li>egyszer\u0171<\/li>\n\n\n\n<li>k\u00f6nnyen azonos\u00edthat\u00f3<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ez az, ami hossz\u00fa t\u00e1von m\u0171k\u00f6dik.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A kevesebb t\u00f6bb<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00fal sok sz\u00edn<br>T\u00fal sok bet\u0171t\u00edpus<br>T\u00fal sok \u00f6tlet<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ez nem egyedi. Ez zavar\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Egy j\u00f3l \u00e1tgondolt arculatk\u00e9sz\u00edt\u00e9s sor\u00e1n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>letisztult vizu\u00e1lis rendszer k\u00e9sz\u00fcl<\/li>\n\n\n\n<li>ami minden fel\u00fcleten m\u0171k\u00f6dik<\/li>\n\n\n\n<li>a weboldalt\u00f3l a social m\u00e9di\u00e1ig<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Mi\u00e9rt \u00e9rdemes designerrel dolgozni?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A branding nem csak design k\u00e9rd\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ez strat\u00e9gia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Egy tapasztalt designer nem csak \u201csz\u00e9pet csin\u00e1l\u201d, hanem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>seg\u00edt tiszt\u00e1zni a c\u00e9lcsoportod<\/li>\n\n\n\n<li>ir\u00e1nyt ad a m\u00e1rk\u00e1dnak<\/li>\n\n\n\n<li>\u00e9s olyan arculatot \u00e9p\u00edt, ami m\u0171k\u00f6dik<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ugyanez igaz a weboldal k\u00e9sz\u00edt\u00e9sre is.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Egy j\u00f3l fel\u00e9p\u00edtett WordPress weboldal nem csak kin\u00e9zetben j\u00f3, hanem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00e1tl\u00e1that\u00f3<\/li>\n\n\n\n<li>gyors<\/li>\n\n\n\n<li>\u00e9s konverzi\u00f3ra van optimaliz\u00e1lva<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u00d6sszefoglal\u00e1s<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A log\u00f3 nem brand.<br>A branding nem r\u00f3lad sz\u00f3l.<br>C\u00e9lcsoport n\u00e9lk\u00fcl nincs ir\u00e1ny.<br>Az arculatk\u00e9sz\u00edt\u00e9s \u00e9s a weboldal k\u00e9sz\u00edt\u00e9s egy\u00fctt m\u0171k\u00f6dik igaz\u00e1n j\u00f3l.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9s a legfontosabb:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A branding nem egy egyszeri feladat.<br>Hanem az alapja annak, hogy egy v\u00e1llalkoz\u00e1s hossz\u00fa t\u00e1von m\u0171k\u00f6dj\u00f6n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ha szeretn\u00e9l egy tudatosan fel\u00e9p\u00edtett m\u00e1rk\u00e1t \u00e9s egy olyan weboldalt, ami nem csak j\u00f3l n\u00e9z ki, hanem \u00fcgyfeleket is hoz, ebben tudok seg\u00edteni. <br>Tov\u00e1bbi hasznos t\u00e9m\u00e1kr\u00f3l besz\u00e9lek <a href=\"https:\/\/www.tiktok.com\/@yadra.studio\" type=\"link\" id=\"https:\/\/www.tiktok.com\/@yadra.studio\">Tiktok oldalmon<\/a> is.<\/p>","protected":false},"excerpt":{"rendered":"<p>Az arculatk\u00e9sz\u00edt\u00e9s nem csak log\u00f3. Megmutatom, hogyan \u00e9p\u00edts tudatos brandet \u00e9s weboldalt, ami val\u00f3ban \u00fcgyfeleket hoz.<\/p>","protected":false},"author":1,"featured_media":1786,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-egyeb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Arculatk\u00e9sz\u00edt\u00e9s alapok 2026-ban: mi\u00e9rt nem el\u00e9g egy log\u00f3?<\/title>\n<meta name=\"description\" content=\"Az arculatk\u00e9sz\u00edt\u00e9s nem csak log\u00f3. Megmutatom, hogyan \u00e9p\u00edts tudatos brandet \u00e9s weboldalt, ami val\u00f3ban \u00fcgyfeleket hoz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/yadra.hu\/en\/arculatkeszites-alapok\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Arculatk\u00e9sz\u00edt\u00e9s alapok 2026-ban: mi\u00e9rt nem el\u00e9g egy log\u00f3?\" \/>\n<meta property=\"og:description\" content=\"Az arculatk\u00e9sz\u00edt\u00e9s nem csak log\u00f3. Megmutatom, hogyan \u00e9p\u00edts tudatos brandet \u00e9s weboldalt, ami val\u00f3ban \u00fcgyfeleket hoz.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/yadra.hu\/en\/arculatkeszites-alapok\/\" \/>\n<meta property=\"og:site_name\" content=\"Yadra\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/profile.php?id=61583618986605\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-25T10:09:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-25T10:12:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/yadra.hu\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-20-at-14.42.25-1024x613.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"613\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Adrienn Giay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adrienn Giay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/yadra.hu\\\/arculatkeszites-alapok\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/yadra.hu\\\/arculatkeszites-alapok\\\/\"},\"author\":{\"name\":\"Adrienn Giay\",\"@id\":\"https:\\\/\\\/yadra.hu\\\/#\\\/schema\\\/person\\\/cabe01be9c7eb71c3c49f6db08833462\"},\"headline\":\"Arculatk\u00e9sz\u00edt\u00e9s alapok 2026-ban | Branding \u00e9s weboldal k\u00e9sz\u00edt\u00e9s\",\"datePublished\":\"2026-03-25T10:09:01+00:00\",\"dateModified\":\"2026-03-25T10:12:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/yadra.hu\\\/arculatkeszites-alapok\\\/\"},\"wordCount\":613,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/yadra.hu\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/yadra.hu\\\/arculatkeszites-alapok\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/yadra.hu\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Screenshot-2026-03-20-at-14.42.25.png\",\"articleSection\":[\"Egy\u00e9b\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/yadra.hu\\\/arculatkeszites-alapok\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/yadra.hu\\\/arculatkeszites-alapok\\\/\",\"url\":\"https:\\\/\\\/yadra.hu\\\/arculatkeszites-alapok\\\/\",\"name\":\"Arculatk\u00e9sz\u00edt\u00e9s alapok 2026-ban: mi\u00e9rt nem el\u00e9g egy log\u00f3?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/yadra.hu\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/yadra.hu\\\/arculatkeszites-alapok\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/yadra.hu\\\/arculatkeszites-alapok\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/yadra.hu\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Screenshot-2026-03-20-at-14.42.25.png\",\"datePublished\":\"2026-03-25T10:09:01+00:00\",\"dateModified\":\"2026-03-25T10:12:38+00:00\",\"description\":\"Az arculatk\u00e9sz\u00edt\u00e9s nem csak log\u00f3. Megmutatom, hogyan \u00e9p\u00edts tudatos brandet \u00e9s weboldalt, ami val\u00f3ban \u00fcgyfeleket hoz.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/yadra.hu\\\/arculatkeszites-alapok\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/yadra.hu\\\/arculatkeszites-alapok\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/yadra.hu\\\/arculatkeszites-alapok\\\/#primaryimage\",\"url\":\"https:\\\/\\\/yadra.hu\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Screenshot-2026-03-20-at-14.42.25.png\",\"contentUrl\":\"https:\\\/\\\/yadra.hu\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Screenshot-2026-03-20-at-14.42.25.png\",\"width\":2298,\"height\":1376,\"caption\":\"arculatk\u00e9sz\u00edt\u00e9s p\u00e9lda\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/yadra.hu\\\/arculatkeszites-alapok\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Kezd\u0151lap\",\"item\":\"https:\\\/\\\/yadra.hu\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Arculatk\u00e9sz\u00edt\u00e9s alapok 2026-ban | Branding \u00e9s weboldal k\u00e9sz\u00edt\u00e9s\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/yadra.hu\\\/#website\",\"url\":\"https:\\\/\\\/yadra.hu\\\/\",\"name\":\"Yadra\",\"description\":\"Min\u0151s\u00e9gi weboldal, a m\u00e1rk\u00e1d st\u00edlus\u00e1ra szabva\",\"publisher\":{\"@id\":\"https:\\\/\\\/yadra.hu\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/yadra.hu\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/yadra.hu\\\/#organization\",\"name\":\"Yadra\",\"url\":\"https:\\\/\\\/yadra.hu\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/yadra.hu\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/yadra.hu\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/yadra-logo.svg\",\"contentUrl\":\"https:\\\/\\\/yadra.hu\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/yadra-logo.svg\",\"caption\":\"Yadra\"},\"image\":{\"@id\":\"https:\\\/\\\/yadra.hu\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/yadra.hu\\\/#\\\/schema\\\/person\\\/cabe01be9c7eb71c3c49f6db08833462\",\"name\":\"Adrienn Giay\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e49e40fca94d64cefb0345265b43635448a57214f7cfe8ccf331645c33b2cb32?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e49e40fca94d64cefb0345265b43635448a57214f7cfe8ccf331645c33b2cb32?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e49e40fca94d64cefb0345265b43635448a57214f7cfe8ccf331645c33b2cb32?s=96&d=mm&r=g\",\"caption\":\"Adrienn Giay\"},\"sameAs\":[\"https:\\\/\\\/yadra.hu\",\"https:\\\/\\\/www.facebook.com\\\/profile.php?id=61583618986605\"],\"url\":\"https:\\\/\\\/yadra.hu\\\/en\\\/author\\\/adrigiay\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Arculatk\u00e9sz\u00edt\u00e9s alapok 2026-ban: mi\u00e9rt nem el\u00e9g egy log\u00f3?","description":"Az arculatk\u00e9sz\u00edt\u00e9s nem csak log\u00f3. Megmutatom, hogyan \u00e9p\u00edts tudatos brandet \u00e9s weboldalt, ami val\u00f3ban \u00fcgyfeleket hoz.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/yadra.hu\/en\/arculatkeszites-alapok\/","og_locale":"en_US","og_type":"article","og_title":"Arculatk\u00e9sz\u00edt\u00e9s alapok 2026-ban: mi\u00e9rt nem el\u00e9g egy log\u00f3?","og_description":"Az arculatk\u00e9sz\u00edt\u00e9s nem csak log\u00f3. Megmutatom, hogyan \u00e9p\u00edts tudatos brandet \u00e9s weboldalt, ami val\u00f3ban \u00fcgyfeleket hoz.","og_url":"https:\/\/yadra.hu\/en\/arculatkeszites-alapok\/","og_site_name":"Yadra","article_author":"https:\/\/www.facebook.com\/profile.php?id=61583618986605","article_published_time":"2026-03-25T10:09:01+00:00","article_modified_time":"2026-03-25T10:12:38+00:00","og_image":[{"width":1024,"height":613,"url":"https:\/\/yadra.hu\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-20-at-14.42.25-1024x613.png","type":"image\/png"}],"author":"Adrienn Giay","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Adrienn Giay","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/yadra.hu\/arculatkeszites-alapok\/#article","isPartOf":{"@id":"https:\/\/yadra.hu\/arculatkeszites-alapok\/"},"author":{"name":"Adrienn Giay","@id":"https:\/\/yadra.hu\/#\/schema\/person\/cabe01be9c7eb71c3c49f6db08833462"},"headline":"Arculatk\u00e9sz\u00edt\u00e9s alapok 2026-ban | Branding \u00e9s weboldal k\u00e9sz\u00edt\u00e9s","datePublished":"2026-03-25T10:09:01+00:00","dateModified":"2026-03-25T10:12:38+00:00","mainEntityOfPage":{"@id":"https:\/\/yadra.hu\/arculatkeszites-alapok\/"},"wordCount":613,"commentCount":0,"publisher":{"@id":"https:\/\/yadra.hu\/#organization"},"image":{"@id":"https:\/\/yadra.hu\/arculatkeszites-alapok\/#primaryimage"},"thumbnailUrl":"https:\/\/yadra.hu\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-20-at-14.42.25.png","articleSection":["Egy\u00e9b"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/yadra.hu\/arculatkeszites-alapok\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/yadra.hu\/arculatkeszites-alapok\/","url":"https:\/\/yadra.hu\/arculatkeszites-alapok\/","name":"Arculatk\u00e9sz\u00edt\u00e9s alapok 2026-ban: mi\u00e9rt nem el\u00e9g egy log\u00f3?","isPartOf":{"@id":"https:\/\/yadra.hu\/#website"},"primaryImageOfPage":{"@id":"https:\/\/yadra.hu\/arculatkeszites-alapok\/#primaryimage"},"image":{"@id":"https:\/\/yadra.hu\/arculatkeszites-alapok\/#primaryimage"},"thumbnailUrl":"https:\/\/yadra.hu\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-20-at-14.42.25.png","datePublished":"2026-03-25T10:09:01+00:00","dateModified":"2026-03-25T10:12:38+00:00","description":"Az arculatk\u00e9sz\u00edt\u00e9s nem csak log\u00f3. Megmutatom, hogyan \u00e9p\u00edts tudatos brandet \u00e9s weboldalt, ami val\u00f3ban \u00fcgyfeleket hoz.","breadcrumb":{"@id":"https:\/\/yadra.hu\/arculatkeszites-alapok\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/yadra.hu\/arculatkeszites-alapok\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/yadra.hu\/arculatkeszites-alapok\/#primaryimage","url":"https:\/\/yadra.hu\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-20-at-14.42.25.png","contentUrl":"https:\/\/yadra.hu\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-20-at-14.42.25.png","width":2298,"height":1376,"caption":"arculatk\u00e9sz\u00edt\u00e9s p\u00e9lda"},{"@type":"BreadcrumbList","@id":"https:\/\/yadra.hu\/arculatkeszites-alapok\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Kezd\u0151lap","item":"https:\/\/yadra.hu\/"},{"@type":"ListItem","position":2,"name":"Arculatk\u00e9sz\u00edt\u00e9s alapok 2026-ban | Branding \u00e9s weboldal k\u00e9sz\u00edt\u00e9s"}]},{"@type":"WebSite","@id":"https:\/\/yadra.hu\/#website","url":"https:\/\/yadra.hu\/","name":"Yadra","description":"Min\u0151s\u00e9gi weboldal, a m\u00e1rk\u00e1d st\u00edlus\u00e1ra szabva","publisher":{"@id":"https:\/\/yadra.hu\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/yadra.hu\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/yadra.hu\/#organization","name":"Yadra","url":"https:\/\/yadra.hu\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/yadra.hu\/#\/schema\/logo\/image\/","url":"https:\/\/yadra.hu\/wp-content\/uploads\/2025\/05\/yadra-logo.svg","contentUrl":"https:\/\/yadra.hu\/wp-content\/uploads\/2025\/05\/yadra-logo.svg","caption":"Yadra"},"image":{"@id":"https:\/\/yadra.hu\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/yadra.hu\/#\/schema\/person\/cabe01be9c7eb71c3c49f6db08833462","name":"Adrienn Giay","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e49e40fca94d64cefb0345265b43635448a57214f7cfe8ccf331645c33b2cb32?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e49e40fca94d64cefb0345265b43635448a57214f7cfe8ccf331645c33b2cb32?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e49e40fca94d64cefb0345265b43635448a57214f7cfe8ccf331645c33b2cb32?s=96&d=mm&r=g","caption":"Adrienn Giay"},"sameAs":["https:\/\/yadra.hu","https:\/\/www.facebook.com\/profile.php?id=61583618986605"],"url":"https:\/\/yadra.hu\/en\/author\/adrigiay\/"}]}},"_links":{"self":[{"href":"https:\/\/yadra.hu\/en\/wp-json\/wp\/v2\/posts\/1785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yadra.hu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yadra.hu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yadra.hu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yadra.hu\/en\/wp-json\/wp\/v2\/comments?post=1785"}],"version-history":[{"count":2,"href":"https:\/\/yadra.hu\/en\/wp-json\/wp\/v2\/posts\/1785\/revisions"}],"predecessor-version":[{"id":1788,"href":"https:\/\/yadra.hu\/en\/wp-json\/wp\/v2\/posts\/1785\/revisions\/1788"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yadra.hu\/en\/wp-json\/wp\/v2\/media\/1786"}],"wp:attachment":[{"href":"https:\/\/yadra.hu\/en\/wp-json\/wp\/v2\/media?parent=1785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yadra.hu\/en\/wp-json\/wp\/v2\/categories?post=1785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yadra.hu\/en\/wp-json\/wp\/v2\/tags?post=1785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}